Category: Startups (page 2 of 2)

Listening To Our Customers Almost Killed Our Startup

“Fail Fast, Fail Often” and “Fail Better” are phrases that startups always hear from their mentors, and many live by (especially after reading The Lean Startup). Here at Digsy, failing fast gets mentioned at least once a day. Even though we’ve fully embraced the “fail fast” mantra to help our business succeed, the fear of complete failure is still there. Any startup has fears of failure. At Digsy we have gone through our set of failures, but it’s how we push through to the other side of our failures that keeps us going. Failing fast and quickly learning from our failures helped us get closer to product-market-fit before we went down in flames.

This is going to sound crazy, but one of our biggest failures occurred when we listened to our customers.

We’re a startup in the commercial real estate industry so we built our product based on many, many conversations with our potential customers: commercial real estate brokers. In every conversation, we would ask them about their pain points, business processes and how technology could help them accomplish their goals more easily. We would hear the same things over and over, so we decided to build a product that solved these pain points and addressed their wants and needs. We did this twice, and we crashed and burned. Twice.

It was ugly.

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Startups and Branding – Tenant Improvements Are Key

This is a guest post by Bridget Willard at Riggins Construction & Management, Inc.

You’re the next big thing. You have an idea. You’ve formed a team, built the app, and started your Indiegogo campaign. Seriously, you’re the next desktop 3-D printer. But you need an office. Your parents need their garage back.

Finding a turnkey office space is always an option and there are tons of spaces out there that are set up and waiting for you to move in and collect your rent. But what if you want some place that reflects you? Your brand? Your Style? Your charisma? Can you redesign the space to make it more collaborative?

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